Kenzo Creative Directors Carol Lim and Humberto Leon tapped Britney Spears as the face of the Kenzo La Collection Momento No. 2 Campaign.
Leon and Lim hatched the idea to snag Spears for the campaign because it was heavily based on the 1986 Paris runway debut of Kenzo jeans. As “the quintessential queen of denim,” it only made sense for the star to serve as the face.
“With denim being a big part of this collection, it made it that much more appealing to me, since denim is such a big part of my own style,” Spears said.